FIRST-EVER :30 RESTAURANT AD DEBUT IN THE METAVERSE

Super League (Nasdaq: SLE), a leader in immersive digital experiences, is proud to once again help Chipotle push the boundaries of innovation on Roblox. This latest collaboration gave away 50,000 free burritos to fans in the first 1 hour of the campaign, at one point 1,000 burritos went in 1 min and marks the premiere of Unfolded, Chipotle’s animated short film featuring a cover by Halsey, which highlights the importance of supporting sustainable agriculture. The ad will be available globally, exclusively within the Chipotle Burrito Builder experience on Roblox, and the giveaway will be available to  for U.S. and Canadian players. This premiere is not only a milestone for Chipotle but also underscores Super League’s commitment to helping brands create groundbreaking digital activations.

Since Super League first partnered with Chipotle & Day 1, in 2021 to launch its presence in the metaverse, the two companies have continued to redefine fan engagement in digital spaces. Through this latest activation, players are invited to watch the Unfolded film, earn real-world rewards, and engage with Chipotle’s mission in a fun and interactive way.

“Super League is dedicated to helping brands bring their most ambitious digital experiences to life,” said Ann Hand, Chair and CEO of Super League. “Our partnership with Chipotle showcases how immersive experiences can elevate brand storytelling and create deeper, more meaningful engagement with fans.”

How It Works:

• Players can enter Chipotle Burrito Builder on Roblox to watch the latest Unfolded film and learn how they’re helping change the world one bowl and burrito at a time.

• The first 50,000 players to participate will receive a free burrito code to redeem at Chipotle.

• Missed the burrito drop? No worries—you can still dive into the experience, watch the video, and score a code for a free side of queso, because everything’s better with queso.

Super League has been at the forefront of creating immersive digital brand activations, and this collaboration with Chipotle further cements its role as an innovator in the metaverse. By blending entertainment, education, and engagement, Super League continues to shape the future of interactive marketing.

For more information, click here.