OBJECTIVE:
Drive awareness of the OshKosh clothing line by featuring it prominently in the
Fashion Runway game. Make sure that all OshKosh branded clothing is highly visible and easily accessible to players.
ELEMENTS:
Fashion Runway
OshKosh Custom Themed “Fashion Runway”
Fashion Famous
10 OshKosh Custom In-Game Outfits
Roblox Influencer Activations
Roblox Billboards
RESULTS:
Unique in-game players: 385,757
Total Minutes in game: 59,933,536
CPM for Billboard: $10.66
Influencers
Impressions: 255,900+
Total Views: 20,273
