Did you know that Roblox gets an average of eighty million daily active users? For this week’s edition of Metaburst, we cover two stories about brands leveraging these DAUs. We also go over Meta’s new headset. Read on for more details:
THE WILD ROBOT & ROBLOX
What if your next movie night started on Roblox? The new film The Wild Robot isn't just hitting theaters; it's taking over Roblox with nine epic in-game missions across fan favorite experiences! Super League helped build this cross-game experience with missions tailor-made to each game, from “The Floor Is Lava” to “Carry A Friend”. Each offers in-game rewards once players complete the robot’s mission. If they finish all nine, they get a special ROZ head! The pop-up experience is ready now, so check out how this movie gets uniquely integrated into these very different games.
NFL TOUCHES DOWN ON ROBLOX
Football season is back, but forget the TV—Roblox is where the real action is! The experience “Ultimate Football” blew up with 150 million visits in just six months, and now it’s going pro with the NFL. They partnered with “Ultimate Football” to rebrand it as “NFL Universe Football.” Now all thirty two officially licensed NFL teams will be playable, including uniforms and branded UGC. As of right now, there aren’t individually licensed pro players because that would take a lot more resources. However, if this game continues to do well, that could be on the table too.
LEAKS ABOUT META’S BUDGET HEADSET
Details about Meta's budget-friendly headset, the Meta Quest 3S, just leaked. With a rumored price as low as $199, this could be the game-changer the metaverse needs! Leaks reveal front-facing cameras on each eye and possibly no controllers, relying on gesture controls instead. While the Meta Quest 3 is priced at $500, the 3S might hit shelves at a fraction of the cost. It’s expected to release around September 25th, so we’ll find out the true cost then. It may be the headset that reaches people who haven’t felt they could afford it until now. We’ll have to check back in a few months to see how well the sales have done.
Those are the highlights for this week! Roblox has seen exciting developments with movies and sports, like The Wild Robot and the NFL respectively, integrating into existing experiences. News of the upcoming headset from Meta also presents enticing new possibilities for growing popularity for the metaverse. Come back next week for more news!
