It’s been another eventful week in the metaverse! Spongebob brings Bikini Bottom to Minecraft, a new no-code gaming tool in Viverse, and Old Navy drops a shop in Roblox. Read on for more details:
SPONGEBOB X MINECRAFT
Spongebob Squarepants recently celebrated twenty five years on the air. With a new spin off show, and a fourth movie on the way, the goofy goober is dipping his toes everywhere… including Minecraft! Nickelodeon just released a new add-on for the game which merges the world of Bikini Bottom with the Overworld. Players will be able to complete quests from characters within the show. They will also have to fight off familiar villains like the Flying Dutchman and DoodleBob. Rewards include blueprints to make iconic buildings like The Krusty Krab, The Chum Bucket, and Spongebob’s house! Purchase of the add-on will also include 10 new branded clothing items. This isn’t just a vehicle for nostalgia. Iconic brands like SpongeBob that endure the test of time can find new life in platforms like Minecraft. Brands just need to put themselves where younger audiences are highly active.
OLD NAVY POPS UP IN ROBLOX
It’s back to school season, which means kids are shopping for a new wardrobe. Old Navy understands this well. They decided to bring their clothes to where the kids are…in Roblox! Using Super League’s pop-up technology, Old Navy created a store in two existing games Redcliff City RP and Time to Dance 3. Over time, this pop up could become available in other games on Roblox. Right now, players can visit the store and play mini games to earn free UGC. They can also try on digital twins of Old Navy clothes. These items can be bought with Robux, but if they want the real thing, they’ll have to convince their parents to take them to the mall!
VIVERSE’S NEW CREATOR TOOL
The HTC Vive is one of the top 10 VR headsets, and is highly respected in enterprise settings and among VR enthusiasts. Now, their metaverse platform Viverse may give them an extra edge. Viverse just announced a no-code world builder. That means, no coding knowledge is required for creators to make their own experiences. Not only that, these worlds are cross-platform from mobile to desktop to headset. Anyone, from a little sister to a grandparent, can explore these worlds through a single link. This way, people not part of the Viveverse platform can still participate. There’s a good variety of games to play in Viverse, from “Star Realms”, where players can float around with flying jellyfish in space to “Cat Adventure”, where players search for lost cats in the city!
As more brands move into virtual spaces, it’s crucial for marketers to understand these platforms to stay competitive. This week, we saw how recognizable IP like SpongeBob engaged with Minecraft, how Old Navy brought its clothing to Roblox, and how a no-code creator tool could transform the metaverse platform, Viverse! Come back next week for more news from the metaverse.
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