This week’s edition of Metaburst covers the power of music-based experiences in the metaverse - especially Charli XCX on Roblox! Also, Wendy’s encourages customers to run in their virtual 5K. Read on for more details:
VIRTUAL CONCERTS DRAW BIG CROWDS
Did you know that over 145 million music fans went to live concerts in 2023? Music is a great unifier in the real world but also in the metaverse. The metaverse makes it possible to attract a lot more people than would fit in a typical concert venue. For example, Elton John performed his farewell tour to over 6 million people over the course of 330 shows. Compare that to Travis Scott’s virtual concert on Fortnite which attracted 12.3 million attendees across one night! With numbers like these, it’s encouraging to think of the many ways musicians can engage with the metaverse. It’s both a great way for an artist to market their new music, but also a big draw for fans to a platform.
DRESS TO IMPRESS WITH CHARLI XCX
It’s Brat Summer with Charli XCX’s new album “Brat” topping charts, TikTok, and memes! Now, the popular Roblox game, ‘Dress to Impress’ just dropped a Brat update. ‘Dress to Impress’ is a dress-up game that’s become a favorite among fashion fans since its launch in late 2023. The way it works is players are assigned a theme and compete to put together the best ensemble in five minutes. Once the clock runs out, everyone walks on the runway and votes on each others’ outfit. The model with the most votes, wins. Charli’s signature neon green and black aesthetic is the perfect, flashy addition to the game, with clothing, accessories, and a runway! This is a great example of a musician’s aesthetic being integrated into an existing game. We’re curious to see what future collaborations the game will make with other stars.
WENDY’S RUNNING A VIRTUAL 5K
Wendy’s is holding a virtual race called the Frosty 5K! People can participate anywhere at any time from August 9th through August 25th, all they have to do is register online for $25. Proceeds will go towards the Dave Thomas Foundation, aiding children in foster care. Last year’s 5K raised more than $215,000. Wendy’s has done a good job mobilizing its consumer base with their online presence from their snarky X account to their Horizon World’s experience, Wendyverse. This Frosty 5K is another great way to engage annually with their consumers.
Each week, we share news about the biggest brands, celebrities, and consumers taking part in the metaverse. From musical experiences like virtual concerts to fashion games incorporating musician’s style. We also saw Wendy’s mobilize their online community to run IRL! Come back next week for more news from the metaverse!
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