OBJECTIVE:
Super League was tasked to create awareness and excitement of the Lyle Lyle Crocodile Roblox experience. Our focus was on maximizing excitement for Lyle opening weekend and making sure we could let as many players explore the Lyle theatre as possible.
ELEMENTS:
Roblox Billboards
Lyle 3D NPC with Chat Dialogue
Social post on Twitter and Tik Tok
Dedicated sponsored YouTube VOD
3D Characters w/Dialogue Interaction
RESULTS:
Unique Engagements
Lyle CPE - $0.21
Unique User Reach
Lyle CP Unique User - $0.125
Total Overall Views - 4,427,704
Total Overall Cost of Media - $577K
Total Overall Impressions – 21,898,529
Total Influencer Interactions – 4,000K!
